Written by Yegster:
Bark Buckle Up Campaign is stirring up the automakers I have to give a good friend of mine a lot of credit for what she has done. Christina Selter is the founder of Bark Buckle Up http://www.barkbuckleup.com
Bark Buckle UP has been traveling the country putting on press events, attending auto shows, and visiting car dealerships to demonstrate what people should be doing to secure pets in their vehicles while traveling with them.
Initially she worked with Volvo to launch a dealer campaign utilizing the Pet Safe Vehicle of the Year – the 2008 Volvo XC90. The crowds that attended her press releases at the auto shows were incredible! Imagine 15 dogs running around and barking and hundreds of photo journalists trying to get photos of them with Christina and the barrage of police and fire personnel that were part of the news release.
Well, for 2009, the GMC Acadia Sport Utility vehicle won the Pet Safe Vehicle award and two other manufacturers took note – Toyota, beginning a campaign of their own at the Chicago Auto show and now Honda, who installed pet safety equipment in an Element to carry on the cause.
One person can make a difference in people’s lives and in this particular case, your pet’s life. When that person is someone you know and she delivered a message that has now caught the attention of 25 auto manufacturers, I can’t say enough about how proud I am of her.
You go girl!!! Keep on these guys until you get them all on board!!!
Thursday, April 16, 2009
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