Monday, February 23, 2009

Animal Safety and Comfort Are Pet Projects for GMC Acadia


The GMC Acadia prevailed over two dozen other entries vying for the award.

SAN DIEGO, Feb. 23 /PRNewswire/ -- The very attributes that make the GMC Acadia crossover one of the most comfortable and safest vehicles for people have been recognized by leading pet safety advocate Bark Buckle UP, which recently gave Acadia its Pet Safe Choice Award for 2009 http://www.youtube.com/watch?v=il5A3veguX0

The GMC Acadia prevailed over two dozen other entries vying for the award. Acadia features GM's OnStar safety and security technology that includes emergency services and hands-free navigation; standard third-row bench seating for restraining pets and ample room behind the seats for pet crates; tinted windows, tri-zone climate controls and a large, power-operated sunshade for comfort; and top federal and insurance industry scores for crashworthiness.

In addition, Acadia enjoys best-in-class fuel economy for owners who take their pets along for the ride, with an EPA-estimated 24 mpg highway for front-wheel-drive models.

Sixty-three percent (or 71.1 million households) own a pet, according to the American Pet Product Manufacturers Association, and devoted owners spent more than $43 billion on pet products and services in 2008.

"Many of our customers treat their pets like members of the family, and Acadia provides the pet-friendly safety and comfort features they are looking for," said Cheryl Catton, executive director of advertising and promotion for Buick, Pontiac & GMC. Catton accepted the Bark Buckle UP award at the recent Chicago Auto Show, where dogs from the American Kennel Club S.T.A.R. program and the Kane County Sheriff's Office helped demonstrate the importance of restraining pets in vehicles.

"Not only does the Acadia provide first-class transport for our customers' pets, it is filled with safety and security features that enhance pet safety -- including technology such as OnStar, which can direct owners to the nearest veterinary clinic in the event of an on-road emergency," said Catton. "In addition, GM has been a leader in urging that pets be restrained in vehicles and not be left unattended in parked vehicles."

"With so many pet owners traveling with their pets today, safety is key -- not just for pets, but for humans who travel with them -- to making a conscientious purchase," according to Christina Selter, a pet safety expert and founder of Bark Buckle UP. "We believe the GMC Acadia has earned high marks in this area for its outstanding leadership in car design and function."

Selter said more pets are on the move than ever, with an estimated 300-percent jump in car travel from 2005. Unfortunately, statistics from the Traffic Safety Evaluation Guide show that 98 percent of pets ride unstrained, she said.

The laws of physics mean that in a 35-mph crash, a 60-pound pet can cause an impact equivalent to 2,700 pounds, injuring itself and human occupants in the vehicle. In addition, an injured pet that is unrestrained can escape from a wrecked car, biting first responders or causing another collision.

For more information on the GMC Acadia, visit www.gmc.com. To learn more about other Bark Buckle UP 2009 winners, visit www.barkbuckleup.com.

General Motors Corp. (NYSE: GM), one of the world's largest automakers, was founded in 1908, and today manufactures cars and trucks in 34 countries. With its global headquarters in Detroit, GM employs 244,500 people in every major region of the world, and sells and services vehicles in some 140 countries. In 2008, GM sold 8.35 million cars and trucks globally under the following brands: Buick, Cadillac, Chevrolet, GMC, GM Daewoo, Holden, Hummer, Opel, Pontiac, Saab, Saturn, Vauxhall and Wuling. GM's largest national market is the United States, followed by China, Brazil, the United Kingdom, Canada, Russia and Germany. GM's OnStar subsidiary is the industry leader in vehicle safety, security and information services. More information on GM can be found at www.gm.com.

SOURCE General Motors Corporation
Website: http://media.gm.com
Website: http://www.gm.com
Website: http://www.youtube.com/watch?v=il5A3veguX0
Website: http://www.gmc.com
Website: http://www.barkbuckleup.com

Contact: Debbie Frakes, Director, Buick, Pontiac and GMC Communications, 313-667-2579, debbie.frakes@gm.com
Media Bark Buckle UP, 619-239-BARK (2275) bark@barkbuckleup.com

Thursday, February 19, 2009

General Motors Four-Legged Friends with Bark Buckle UP



General Motors Cheryl Catton, Bark Buckle UP's Pet Safety Expert with tons of four-legged friends take over Chicago.

Check out the video here Furry Friends

Monday, February 16, 2009

Chicago Auto Show Pet Safe Winners Bark Buckle UP GMC Acadia takes TOP DOG


Who Let The Dogs Out
Chicago Auto Show Goes to the Dogs

Chicago IL, February 12, 2009 – so you’re saying Who Let the Dogs Out, isn’t the Kennel Club Show next week in Chicago? The Chicago Auto Show has truly gone to the dogs with Bark Buckle UP being featured for the second year, today announced the Pet Safe Choice Award Winners.

With more then a dozen graduate dogs from the American Kennel Club S.T.A.R. puppies hopping in and out of cars, stealing the show, special first responder guests Kane County Sheriff Patrick Perez and Fire Chief John Schuldt, distinctive executives Christina Selter Pet Safety Expert-Bark Buckle UP, Cheryl Catton Executive Director of Advertising & Promotion, Buick, Pontiac & GMC, Robert Allegrini Vice President Communications, The Americas Hilton Hotels Corporation and Judi Gorman Manager Sales Promotions & Community Relations, American Airlines. The competition was colossal this year, nearing two-dozen auto manufactures registered and only ONE to take TOP DOG.

So Who Won? 2009 Bark Buckle UP Pet Safe Awards Winners:
Pet Safe Vehicle of Choice GMC Acadia
Pet Safe Hotel of Choice Hilton Hotels & Resorts
Pet Safe Airline of Choice American Airlines
Pet Safe Retailer of Choice PetSmart

Bark Buckle UP the recognized leader and experts for pet travel safety announced today the Pet Safe Vehicle, Hotel, Airline, and Retailer of Choice 2009. The Pet Safe Awards are earned by premium products and services each year and are tested and selected by judges including first responders, pet experts, safety and travel experts.

Millions of Americans love pets. Bark Buckle UP, the organization dedicated to pet travel safety, the leader in pet safety education and travels the country to work closely with first responders, safety experts and pet industry leaders. Bark Buckle UP was created to educate the public that pet safety is connected to human safety.

The National Highway Traffic Safety Administration states, “Wearing your seat belt costs you nothing, but the cost for not wearing one certainly will.” Durring the summer of 2008, Bark Buckle UP met with the NHTSA Occupant Safety Division was then featured at the International Police Chiefs Association Occupant Safety Conference to discuss the necessity to secure pets during travel. Not just for our pets’ safety, but the passenger, driver and our first responders. Bark Buckle UP travels the nation teaching pet safety, tests products and is creating the safety standard regulations. Pet and human safety is connected.

In a car crash, an unrestrained pet can be seriously injured, but that pet can also injure human passengers or first responders such as firemen. Equally dangerous is the fact that an unrestrained, injured pet can escape from a wrecked car and cause another collision or bite.

In a 30 MPH accident a 60-pound pet can cause an impact of 2,700 pound
Pet travel has increased 300% since 2005, 82% of dogs travel in the car and on vacation
98% of dogs travel unrestrained in a moving vehicle. (Traffic Safety Evaluation Guide)
63% of US households – 71.1 million homes - have a pet. (APPMA)
50% of dog owners consider pet travel needs when selecting a vehicle. (APPMA)

ABOUT: Bark Buckle UP is the recognized innovative leader and experts in pet travel safety. Bark Buckle UP is touring educating and promoting awareness for pet safety while traveling with our pets and is distributing ONE million FREE pet safety kits throughout the USA and Canada in 2009. National safety statistics conclude the number of pets traveling in vehicles is now at an all-time high. Most animals’ travel unrestrained, the corresponding risk to vehicle occupants, pets and first responders called to an accident site is of growing concern. Because more pets now travel with their owners there is a genuine risk. For first responders called to render aid – the challenge of securing a frightened or injured animal before treating victims can be of equal concern. It only takes a few minutes to safeguard your pet’s safety by buckling them up. Accidents do happen, and you owe it to your pet to protect them against possible injury. Unleashing this life saving message through Bark Buckle UP will increase the number of pets traveling safely and will save lives. When driving 35 mph, a 60-pound unrestrained dog can cause an impact of 2,700 pounds, slamming into a car seat, windshield, or passenger.

Saturday, February 7, 2009

“Wearing your seat belt costs you nothing, but the cost for not wearing one certainly will” NHTSA


Bark Buckle UP the recognized leader and experts for pet travel safety. The Bark Buckle UP Pet Safe Awards are earned by TOP products and services each year, tested and selected by the Bark Buckle UP judges including First Responders, Pet Experts, Safety & Travel Experts.

The National Highway Traffic Safety Administration states, “Wearing your seat belt costs you nothing, but the cost for not wearing one certainly will.” Summer 2008 Bark Buckle UP met with NHTSA Occupant Safety Division then was featured at the International Police Chiefs Association Occupant Safety Conference to discuss the necessity to secure pets during travels. Not just for our pet’s safety, but the passenger, driver and our First Responders. Bark Buckle UP travels the nation teaching pet safety, tests products and is creating the safety standard regulations. Pet and Human safety is connected.

2009 Awards will go to:
Pet Safe Vehicle of Choice
Pet Safe Hotel of Choice
Pet Safe Airline of Choice
Pet Safe Retailer of Choice

Media Advisory:
What: SAFETY AWARDS 2009
When: Feb 12th, 2009 11:30 am
Who: Bark Buckle UP with dog graduates from AKC STAR program announce “ 2009 Pet Safety Awards”
Where: Chicago Auto Show @ main stage