Thursday, April 17, 2008

Volvo Supports Bark Buckle UP

Bark Buckle UP, the leader in the pet safety industry, has partnered with Volvo Cars North America, the benchmark company for auto safety. The campaign that will educate pet owners nationwide about pet travel safety. Kicking off today at Volvo Cars’ North American headquarters in Rockleigh, N.J., the Pet Safety Day campaign will teach pet parents how to properly secure their pets and travel responsibly.

Bark Buckle UP recently awarded the Volvo XC90 the Pet SAFE vehicle of choice. The Bark Buckle UP pet safety display can been seen at select Volvo retailers.

“Volvo believes this campaign to educate and inform consumers as to what can happen to pets after an accident will save lives,” states Doug Speck, President & CEO, Volvo Cars of North America. “This secondary, after the accident, issue makes perfect sense. We all understand the obvious logic unrestrained pets pose but we just never think about what can happen after an accident.” Our relationship is one of helping Bark Buckle UP get their message to people. “Volvo Builds Safety and Bark Buckle UP is Safety” said Christina Selter, Founder & Pet Travel Safety Advocate, Bark Buckle UP.

“Now is the time to educate consumers about the importance of pet safety restraints,” said Daniel Johnston, Product Communications, Volvo Cars of North America. “Summer is almost here and with many travelers wary of flight delays, families will bring their children - and their pets - to destinations accessible by car. Few people understand how dangerous traveling with an unrestrained pet can be. That’s why Volvo has partnered with Bark Buckle UP to sUPport Pet Safety Days and provide the tools travelers need to keep all family members safe.”

“We chose to partner with Volvo because we share a similar mission - to provide safety for all passengers - people and pets,” said Selter. “Currently less than 2% of American pet parents restrain their pets while traveling. Our goal, together with Volvo, is to educate people to ensure that pet safety, before and after an accident occurs becomes a top priority.”

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